Formerly American Beauty Academy — now AuraLuxe

Our Signature Offerings

Discover what sets AuraLuxe apart — where beauty meets education, and every detail is designed for results.

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VTCT & ABT accredited beauty courses, expertly delivered with hands-on mentoring, real-world skills, and flexible learning options.

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Professional gel systems, nail tools, and brush kits trusted by salon pros and educators — powered by performance, designed with elegance.

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Relax, recharge, and leave glowing. From brows to BIAB and signature facials, our salon delivers expert care with a personal touch.

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Become a Stockist

Join the AuraLuxe movement. Offer our exclusive range in your salon or academy and access educator tools, wholesale prices, and product support.

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AuraLuxe

Elevate Your Beauty Experience

Over 23 years of award-winning experience — now reimagined as AuraLuxe.

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Laura O'Sullivan - Facial Massage and Skincare & Swedish Massage Student

Walking into American Beauty Academy, I had no idea how much my life would change. Though passionate about wellness and beauty, I felt unsure and scared until I met Alexis, mentor and cheerleader. She encouraged me to pursue the VTCT qualification, opening doors I never knew existed and boosting my confidence. The hands-on training was and relaxed, making learning enjoyable. Now, I work at Hayfield Manor and have corporate massage contracts, and I’m still in touch with Alexis, who has become both a mentor and a friend. If you're considering a course here, go for it—you'll gain qualifications, confidence, support.

Why Choose AuraLuxe

Excellence. Integrity. Beauty that empowers.

With over 23 years of hands-on experience, AuraLuxe (formerly American Beauty) has helped thousands of aspiring professionals launch, grow, and lead in the beauty industry.

Accredited by VTCT, ABT, and ITEC, our commitment to quality education, salon excellence, and client care has earned us a reputation built on results.