.png)
About AuraLuxe – Precision. Performance. Prestige.
AuraLuxe was born from years of experience — behind the chair, in the classroom, and on the salon floor. It’s more than a brand. It’s a movement.
A celebration of precision, performance, and prestige — created for those who demand more from their craft. Every product, every brush, every course is designed with one purpose:
To raise the standard of beauty education and empower professionals to master their art.
At AuraLuxe, we don’t believe in shortcuts.
We believe in structure, preparation, and results that speak for themselves.
Our formulas, tools, and training are developed by professionals, for professionals — so you can create with confidence and consistency.
Whether you’re just beginning your journey, expanding your salon, or perfecting your skills — AuraLuxe is here to help you grow with integrity, expertise, and artistry.
This is where skill meets soul.
Where knowledge becomes empowerment.
And where you define your own success.
Welcome to AuraLuxe — the new standard in beauty.
Hi, I’m Alexis Courtney, the heart behind American Beauty and AuraLuxe. I started this journey over two decades ago with nothing but a deep love for beauty, a strong work ethic, and a fierce desire to help others feel confident in their own skin.
What began as a single treatment room has grown into something much greater—a full-service salon, a trusted training academy, and now a luxury beauty brand. But at the centre of it all? Still me, still hands-on, still talking with every client and student like we’ve known each other for years.
I’ve taught thousands of learners, seen thousands of nails, lashes, and brows, and I’ve poured my soul into building something that reflects more than just beauty—it reflects strength, independence, and excellence.
My goal has always been the same:
✨ To raise standards in the industry
✨ To make quality education more accessible
✨ And to help others build a career they’re proud of
I’m still learning, still growing, still obsessed with precision and creativity—and I wouldn’t have it any other way. Whether you’re here for a treatment, a course, or a bottle of polish, I’m so glad you’re here.