Our Team

Alexis Courtney O Sullivan

Founder & Creative Director  of American Beauty

Alexis Courtney - O'Sullivan

Thank you for taking the time to visit American Beauty Website,

I am Truly grateful for the Opportunities to do what I do every day. The secret to being successful is doing what you love and never giving up. Keep working on your goals even when it seems impossible. I have realized over the years that we cant do it all by ourselves, we need help and we need each other.  I started American Beauty with the intention to provide not only support for those who need it but to Inspire, Mentor and help anyone who wanted to gain the confidence they needed to succeed in a career that they love.

I started along this Career pathway at 19 not realizing where it was going to take me. I became an educator & lecturer at  the age of 22 and Opened my first Academy in 2006.

In 2010 American Beauty became Accredited with VTCT which was an Amazing Opportunity and allowed me to offer my learners Qualification which they could take anywhere in the world.

"Training should be Fun, not stressful and yet at the same time challenging and lead you to meeting your highest potential. Mentoring is all about demonstrating a 'way' but  it is also about allowing you to learn and grow with our support."

My wealth of experience comes from not only traveling around the world, but from building my reputation from nothing to what it is today; from working in many different businesses such as Fashion Design, Retail, Insurance, Sales, Express beauty,  Mobile Nail Bar,  TV  & Fashion Make-up Artist and Irish based Salons. 


I helped to set up Nail Bars, Promoted Online Sales and Attended over 40 or more Different Courses in the Beauty Sector.

My life is dedicated to helping others get the most out of life and coaching them to reaching their potential.

lou =ise lash trainer.jpg

Hi! My Name is Louise and I am the Lash Extensions Trainer at American Beauty. Many of you know me as 'Alexis's Mom', I always had a passion for working with my hands and was drawn to Eyelash Extensions for the fine art aspect.


Not being a people person was actually really difficult for me when Alexis Pulled me into this Industry but It was like she just knew what was meant for me. I loved doing Eyelashes so Much I was teaching people without even knowing it, so one day Alexis Asked me would I be interested in gaining my Teaching Diploma and becoming a International VTCT Assessor for her Academy. It was through teaching I learned so much about people and how amazing it felt to help others achieve their dreams, build their confidence and become successful. Each and every Student is like a daughter to me. I am very grateful for Alexis giving me this opportunity and for each and every learner that has given me the opportunity to help them succeed.

Louise Courtney

Trainer & VTCT Assessor


Elaine Asker Owns and runs her own Advanced skincare Clinic and Training Courses in American Beauty Academy and Dunmanway Lake House Beauty rooms. She has over 25 Years experience in Beauty and Education and is also an IQA and Assessor. Elaine offers her heart with every course she teaches and her students are a testament to her services.

Trainer, VTCT IQA & Assessor